Professor Stone Cold shows how it's done
It's really sad in the Tips Era when they can't even come close to cutting Promos with such creativity and conviction. Whereas today feels like they're reading a script word-for-word; back then in the Attitude Era this felt like it was coming from the heart and not something they had to memorise.
Now I will grant that in today's demographic they cannot go past the censor limit with cursing and other references, but they can learn from what made Promos and segments so intense and engaging back in the late 90's.
One example of that being done (and possibly one of the very few) was CM Punk's Pipe Bomb, which Austin himself has credited Punk citing that it was a true Promo and not lines that's just fed to him.
Take note current writers: when your archive material from 17 years ago is superior to your current product which you cite is better; then you have a problem. - MJ