After reading the article above; Here's the perspective from a person who's know Logic. WWE, when you start talking sense, we'll do Lunch.
Situation: the product is performing poorly. Rather than continue on as normal and doing the same thing expecting a different outcome, which is textbook insanity, jsyk, you address the faults, remove them, look at what performs better or efficiently (depending on your preference) and then apply that to the product and then bam. Improvement.
WWE have the Wrestlers and knowledge to put on a good performance for the brand, but they choose to continue as they do regardless of the fact that they know they're under-performing.
Former Wrestlers like Edge have not watched the product since retiring, although to be fair this in major part to the fact that wrestling was his life and finds it difficult to watch as a fan and the likes of Mick Foley & Steve Austin have openly criticised the product for the less than pleasing results it has garnered in the last few years.
Not to put myself on a pedestal here; but if I find something that isn't working I address the faults and ask the audience what they'd like to see less and more of. Think of the product is as a machine. Something gets in the gears and it slows down or stops it; you remove the problem and put improvements to stop future inconveniences and the machine moves again and progress resumes. That's addressing the problem and correcting the fault.
If you don't connect with your audience and accommodate what they want, then they'll leave you.
If I had it my way, here who's I would have as the writing staff for the WWE:
1: Paul Heyman.
2: Mick Foley.
3: Triple H
4: Steve Austin.
Heyman because the man is such a competent writer. Just look at SmackDown in late 2002 for the Tag Title situation with the Guerreros, Benoit, Angle, Edge & Mysterio.
Foley because he has a much clearer perspective on how the Women's division should go. Love him or hate him, HHH has such a mind for the business knowing what works and should be left in the writing bin and Stone Cold for the experience and forthright Attitude on knowing what doesn't work and will speak his mind if he thinks something sucks.
Things will only improve when Vince steps down because he has no clue on what works anymore.
If this was McMahon of the Attitude Era; he would have thrown these current asinine ideas they have into the trash. And that speaks for itself.